The Internet isn’t a new phenomenon BUT the power of the Internet is something that many people are sceptical about. This is understandable. It is super easy to get viruses and be scammed online if you aren’t Internet savvy. Despite this though, the Internet is the most powerful tool in terms of taking your business to the next level!
If you are a home stager, designer, something in between or run your own small-to-medium business that involves a blog, there are countless things you must to do to be successful.
So, here are IIHS’s top 5 MUST-DO tips for home stagers and designers that blog!
1. Establish and know your audience
You MUST know who you are writing for and what they are interested in! If you are a home stager or designer, chances are your Internet presence has been established through your staging and design photos. This is a great chance to use your pre-existing audience to turn a new corner and start writing your blog. But you must know where the passion is. There’s no point using your professional blog as a digital diary when that’s not what your audience is primarily interested in. Knowing where your audience hangs out on a digital space is important too. Only use the social media platforms they use.
2. Use your social media
It is essential in today’s world to have an online presence if you want to have a successful business. This means having a business Facebook, Twitter, Pinterest, YouTube, Tumblr, a personal Linkedin, and maybe even a business Snapchat (depending on your age demographic, see Tip #1). Promoting your blog on these platforms is a great way to reach new audiences and to be noticed by similar brands and businesses. Your social media allows your audience to feel like they know you and you can use this to your advantage. Ask them what they want to read about, what other platforms you should join, if there are any local events related to your business industry that you should check out and so on.
3. Work with other businesses
Having an online presence will open your business up to a whole new world of other businesses in the exact same area, or related areas. Use this to your advantage. Instead of seeing other businesses as competition, use them as a promotional tool and create connections that may be useful later on. Do collaborative blogs, work on projects together, have public and polite Twitter and Facebook exchanges (it can be as easy as sharing a photo!), post a video together! Not only does this open up your readers to another blog or business but it will definitely give you more business and success!
4. Have a schedule
Like organising a meeting, having a successful blog will mean that people are relying and waiting on you to post. It is for this reason that having a set schedule of what is going up when is super helpful! Set a day that you can stick to and a rough time that you think you should be able to post by. A few times a week is best if you want to fully commit to your blog! This doesn’t have to be done manually either – if you write up 5 blogs one afternoon and don’t know if you will be in to post them when they are scheduled to go up, it is probably a good idea to subscribe to a scheduling site such as Edgar, Hootsuite, and so on. In fact, most blogging platforms and websites have scheduling options in them!
5. Quality over quantity
If you have a hectic week, it is better to post one high quality blog post rather than two low quality posts. This goes for everything in life really, but in particular blog posts. As mentioned previously, if you have a successful blog, it is important to tell those who read your blog what is going on. A simple sentence is all it takes, you could even add in the promise of an action-packed full blog post next week! Although, if you are using your social media to the optimum potential and the reason you haven’t posted a blog post this week is because you are busy with work related things, then the audience will probably already know how packed you are! As an alternative in these busy weeks, you could create a visual folio of your favourite projects you have worked on in the recent few weeks or months to showcase your work.
What are your tips for a successful blog? Do you use any of these?