By Tori Toth
Have you noticed the trend towards communicating on video? Maybe you’re already chatting with friends and family on Face Time, Facebook Messenger or Skype – but have you been using video to build a relationship with your potential clients?
Video is so important because it allows you to introduce your message in a compelling way that can entice the audience to take action. According to Think With Google, almost 50% of Internet users look for videos related to a product or service before visiting a store or business.
If you’re toying with the idea of utilizing video in your business – do it because video increases sales. However, it provides something deeper that comes as a direct result of staring into a glass lens for hours on end.
Video transforms the person and opportunities available to them. Here are five reasons to create a video marketing plan in your business.
Builds a Stronger Web Presence + Boost Engagement
The more places you can communicate and connect with your potential customers, the better chances you have of converting them into paying clients. We want to continue to spread your brand and message to help you stand out from your competition.
And a video does that, because videos are the most shared content on social media. Tubular Insights studied where do consumers engage with branded videos daily?
• 49% on Facebook
• 32% on YouTube
• 24% on Instagram
• 22% on Snapchat + Twitter
More than links, images, or plain text, video has the best chance of getting shared by your followers. We like to share content that will entertain our friends and move them, and video has a better chance of doing that.
Video Reveals Your Personality
Those of us who have been utilizing video for a while now, know video forces you to constantly develop your communication skills. By honing in on these skills you can reach audiences by being unique. Companies that live and breathe their brand are highly successful with their marketing. Simple videos that show who you are can be an effective way to put a face, and personality, to your business name.
Sell More with Less Effort
With video you can use the content over and over again to provide continuous communication that will build relationships across the web, all while showing your brand at it’s best.
Videos can educate clients on what you do, which primes your prospects before you meet them. Imagine eliminating cold calling. Video does that!
Clients can immediately connect with you and feel as if they know you, building that know, like and trust factor.
Video marketing can lead to significant financial payoff. By adding an informative video to your landing page, you can increase sales (as much as 80% according to some studies). The best part is this video will market your message even while you sleep!
Videos Generate Referrals + Opportunity
Videos grab our attention and can instantly make you look like an expert. At the end of each video you should provide a call to action, telling the viewer what to do next to connect with you – this creates an instant referral for you to follow up with by replying to a comment, asking a question, collecting their email address or returning a phone call.
“It’s inconsistency that builds distrust. ~Brendon Burchard”
By consistently creating these videos, you’re showing up, sharing valuable content and delivering on what you promise – putting your audience at ease to take the next step with you. This ultimately provides opportunity with not only potential customers, but with businesses or vendors who may want to collaborate with you on video.
Increase Profitability to Make You More Money
Your videos should always be marketing your brand to increase profitability and generate more leads. Don’t just do a video to do a video there should be a purpose behind the message to generate more referrals and opportunities.
Thanks to modern technology, producing effective videos no longer requires a ton of money. You can make decent videos with your smartphone, a little bit of planning and being consistent. This helps allow video marketing to provide an excellent return on your investment. These days, customers don’t expect polished, high-end production quality from online videos, they prefer simple, humanising clips that share your message.
Tori Toth is an award winning home stager, best-selling author and lifestyle expert who leverages her TV Reporter experience to share visual stories through video. As the creator of the online on-demand video courses: Video Visibility and The Stage to Sell Strategy, Tori navigates the proper steps to build visibility from brands to homes. She has appeared in global media with her books, videos, newsletters, products and appearances that now inspire hundreds of thousands of homeowners and real estate experts worldwide. Learn more at www.toritoth.com.
If you would like to see Tori live, secure you place at the National Home Staging Symposium for 2018!
