I constantly get asked how can I increase my customer base. First thing you need to do is ask yourself the following questions!
Q1 – “Do you have a database, or a list of your customers?”
Q2 – “When was the last time you connected with your customers online and offline to re-build your relationship with them?”
Q3 – “Can you re-structure your payment options and make it more attractive for existing customers to pay upfront, in advance or on a monthly payment plan?”
Q4 – “Have you considered a low cost referral program that could reward your current customers who introduce their friends and family to your service?”
Q 5 “Are you testing and measuring your marketing efforts to gauge the best ROI on your marketing dollar?”
Armed with these five simple questions, my good mate can now assess his current situation and take the appropriate action towards increasing the sales in his business.
Record your answers and have them ready for your next business planning meeting.
