When most people think of brand loyalty their first thought is regarding their day to day life. What supermarket do you shop at? What brand of cereal do you buy? What fast food do you get? Brand loyalty on a day-to-day basis concerns a wide variety of factors but the chances are that you will get the product regardless. If you get a certain brand of cereal every week but you go to the supermarket and they are completely sold out of your preferred brand, chances are you will find the closest alternative from a different brand. This is all about convenience. When it comes to home staging this is a completely different ball game.
Unlike food brands home staging isn’t a service or product that is needed for every household on a weekly basis. Home staging can’t even be compared to the retail industry where you might go to the shopping center and purchase a new top every few weeks.
Home staging is a service that most households wouldn’t even use once a year. Some people spend their lifetime living in the same property, some people never plan to sell once they find their dream house. So, how can you create brand loyalty for an industry where repeat customers happen every few years?
- Social media and advertising: keeping at the front of your potential customer’s mind is a great way to ensure that when they hear the term ‘home staging’ their first thought is of your brand. No matter if you want to solely advertise online, hand out flyers to mailboxes or have branded advertising on billboards, advertising is the most effective way to ensure that your company is everywhere. If someone keeps seeing your brand name pop up everywhere, when it comes time to sell their property or they know someone selling a property the first thought they will have is your company.
- Offering incentives: this is a little bit more difficult to manage but it certainly will spread the word of your business and encourage repeat customers. You could offer a free service if your client shares something on social media, recommends your service to a friend or is a repeat customer. This is all about creating a strong and positive relationship with your customers. You don’t necessarily have to drop your prices to meet your competitions but you can make your customers feel valued and that they are important.
- Listen to customer feedback: feedback isn’t always good but it is always for the better. By looking at your feedback, be it online or face-to-face, you are able to understand what your customers want and need from your service and then it is up to you to meet those needs. If you keep getting feedback that the customer felt left out during the process, then make an effort to install a system which means the customer is up to date every step of the way.
- Maintaining and improving quality: as a business it is important that you strive for all of your customers to leave completely satisfied with your quality of service. Word of mouth is still the best form of communication so even if someone heard from a friend of a friend of a friend that one little part of your company wasn’t up to scratch then they may feel compelled to hire someone else. It is important to keep improving your business to ensure that you blow your customers expectations out of the water so they keep talking about how great their experience is. With a great experience comes a memory so even if someone had a great experience 10 years ago they may still try to hunt down that business and hire them again.