Catherine “Cate” Craig is the founder and stylist at Simple and Savvy Home Staging & Property Styling. Starting out in 2011, Cate brought her brand of property styling to the Sunshine Coast, Queensland and hasn’t looked back.
Her vision was to specialise in pre-sales property styling with an on-going mission to help people navigate the process simply and to get better value for their homes.
Catherine prides herself on her ability to unlock the life in a room and showcase it for sale at its best .
1. How long have you been in the industry?
I opened my business in January 2011.
2. Do you run your own business? If so for how long.
I own the business and am solely responsible for all aspects both business & marketing and the design sides. I have been doing this for 5 ( sometimes short & joyful and sometimes long & arduous) years.
3. What made you get into the industry?
I have long harboured a love for all things real estate. Together with a passion and a talent for interior styling and an ever present yearning to help people, pre-sales property styling was and still is the perfect fit for me.
4. What is your favourite part of working in home staging?
My favourite part is the variety and challenges that each new project provides. No two situations are the same. That provides me with the stimulation and growth that is necessary to move forward both professionally and personally.
The joy and pride you feel when you have been able in a small way to help your client move to the next stage of their journey.
5. What advice would you give someone wanting to enter the industry?
The best advice I could give to someone who is starting out in the industry is to build solid foundations. On your business side, with clear visions, missions, plans & financial strategies. On the styling side with foundation education, on going professional development, seek advice from people already in the industry and plan to give back to the industry at a later date. On the growing of the business side, develop, nurture and maintain your most valuable relationships.
Make sure you check Cate’s work out here!