IT’S NOT rocket science, but there is a simple rule to follow if you want to profit from your property — you’ve got to spend money to make money.
“Every dollar you spend in getting your home ready for the market, you want to see a return on investment. You don’t want to see dollar for dollar. You want to see at least three or four dollars for every dollar you put in,” said Naomi Findlay, stylist and property expert who is also the founder of the International Institute of Home Staging.
A 2015 survey by the National Association of Realtors in the US proved just how styling a home for sale can win over buyers. According to the study, agents reported that 81 per cent of buyers thought a styled property was easier to visualise as a home and 45 per cent of selling agents said home staging positively impacted the value of a home.