Figuring out how to stay above your competition can be difficult. Do you drop your prices? Do you become more like your competition? Do you change your core business structure?
The great news is that you don’t have to do any of the above!
In the age of technology, you can do a million and one things to switch up your business and create a unique element of interest that sets you above other home stagers in your area.
All that you have to decide is what ideas you are going to pursue! Here’s some to get you started:
Create a YouTube channel
It’s no secret that YouTube is the place to be at the moment. Creating a YouTube channel where you can give home staging advice, film the process of staging a property (you will need to get your clients permission for this), film your day to create a ‘Day in the Life of a Home Stager’ vlog or even just discussing key topics in the industry is a great way to promote your business, earn some extra money and create a whole new business venture.
Start a blog
This is just the written version of a YouTube video. Blogs are a great way to engage your audience and to share advice and your thoughts.
We know home staging involves a lot of storage and everyone stores things differently. Join up with some other local home stagers and host a warehouse tour on a weekend to allow for maximum creative flow, new ideas for storage and in turn bring the community closer together.
Create an online op-shop
it is inevitable that home staging businesses have a reasonable amount of stock turnover.. Instead of just throwing these pieces away, you can put them online. This can be connected to your home staging business website and act as a side project. Whenever an item of stock wont be used again just post it on the op-shop for someone else to buy. You can label the stock as pick up only between certain times. This is a great way to regularly clear out old or broken stock to make way for new items.
Host regular home staging meet ups
It is of utmost importance to have positive relationships with other home stagers in your area. Hosting a meet up every few months will allow for a community to form where you are able to discuss local issues in the home staging community and create other events such as educational events and charity events.