It’s an old saying, but never more truer when it comes to branding. If your product or service is not front and centre when the time comes, then your potential buyer will quickly move on to the next visible option.
Consider your local supermarket, notice how the big brands almost always appear at eye level in the most visible position on the shelf, this is not by accident. These companies know (and can afford) to place their product in the optimum position and not be tucked away at the bottom. If your brand does not appear in this optimum position, then you will find that you are quickly crowded out.
However, in saying this your brands visibility still needs balance. Constant phone calls or emails, can quickly get on peoples nerves and undo all of your hard work by creating a negative perception of your brand. The idea is to create a well rounded approach so that you are targeting your audience from numerous angles both directly and indirectly.
Below are some marketing techniques that you could look at combining to increase your visibility
- Face to face contact through bricks and mortar shops or meetings
- Phone calls
- Direct personal emails
- Direct mail
- Social media
- Outdoor advertising
- TV/radio advertising
- Brand advocates
- An optimised website that apears for your search terms
- Online advertising
- Personal greeting cards and thank you notes
- An enewsletter that it sends out to it’s data base once a fortnight.
- Outdoor advertising positioned in places that it’s target audience is likely to pass by.
- Call existing customers once every 6 months to check how the product/service is going
- Social media accounts that are updated regularly with information that will interest and inform its target audience.
- Direct mail campaigns that are sent out once a quarter to inform clients or upcoming product/service specials.