At IIHS we love having the opportunity to showcase the work of our Shine members as one of our many membership perks! This month, our Home Stager of the Month is the lovely Sara James from Perth Style Co.
Running her own business for three years, Sara absolutely loves her new home staging career. Since changing her career in 2014, Sara has seen clear improvements in her attitude to work because she loves her job and is able to have an adaptable schedule, something that is near impossible in the corporate world.
What made you want to get into the industry?
With a history in property finance, I have an extensive insight into real estate transactions and how to influence the value of a property.
With this in mind, I recognised a niche opportunity in Perth to bring something completely different to our home staging market, that being a powerful combination of visual differentiation and property marketability.
What is your favourite part of working in home staging?
Working with an extensive variety of agents and homeowners to get them excited about their new listings with innovative, on-trend design concepts and marketing initiatives.
What advice would you give to someone wanting to enter the industry?
It’s important to recognise that being successful in the home staging industry is not just about creative flair and good visuals, but about having the ability to understand the needs of an agent, their client and how you can impact the property transaction.
To get in contact with Sara, check out her website!
