There are three rules to real estate that I truly believe in. A property will sell if it firstly marketed well, secondly priced right and thirdly presented well.
More and more in Australia there is an expectation for a property to be presented in its best possible light when it goes to market. Decades gone by you would hear people say: “People can see through the mess” or “People can see the potential.” But how things have changed. Now I am hearing agents tell their vendors that they need to meet the market. That there is an expectation of presentation and that to stand out from the crowd in this competitive market you need to ensure that you prepare your property for sale.
And in fact they are correct! Research shows that only 5% of the population can visualise how to use a space when they walk into it. That means of the possible 20 people that view your property, only one of them may be visual, only one of them will be able to see through mess and only one will be able to visualise how the space might look when furnished.
Home staging transforms your property and helps to create an image of a lifestyle the property will offer a buyer. A staged property accentuates the beauty of a property and statistics have shown that the time a buyer spends inspecting a staged home at inspection is longer than that of an equivalent un-staged property. A staged home can give the buyer the impression of a well maintained and cared for property. With all of these elements combined you can give yourself — or your client– the best possible chance of selling the property for more, in the shortest possible time frame.
So next time you sell a property will you transform it to meet the expectation of today’s property market, or will you leave your money on the table for the buyer to collect?