Learning how to say NO in business can often be as important as learning how stage and style a property. Working with the wrong clients, can cost you time and in some cases money, leaving you less time to spend with the “right” type of clients.
It can difficult to say no to a client, as many people have a fear of alienating a potential client, fear of the word getting out that “you” said no to someone, fear of turning down paying work or even fear of not knowing when the next project may come in
A wise agent once told me that I must listen to my gut reaction to a client or a project. They continued with the concept that I should only work with clients that I like and that I can do effortless business with.
So next time you meet a client that ask yourself the following things:
- Do you like the client?
- Will the project or work with this client advance the goals of the business, (these don’t have to be financial goals)
- Can I see myself working with this client?
- Does the client appreciate my expertise and value my intellectual property?
- If there are multiple members of the team, can I work with them all?
- What does your gut say about them?
There is no hard and fast rule to knowing when to say NO, but it is always important to give yourself the time to reflect on a project and assess whether it is something you will enjoy saying YES to.