Starting My Own Home Staging Business

Have a passion for property styling and real estate?

Have a small property styling business but you’re not sure how to turn the business into a thriving one?

Want to develop your business so that you can work when you want to, and live the lifestyle you have always dreamed of?

You’ve landed in the perfect place to take the next step on your journey!

Join the many students who have transformed their passion into a highly successful career with Naomi Findlay and The International Institute of Home Staging’s™ third and final course “Starting My Own Home Staging Business”

Past Students of Starting My Own Home Staging Business Have Found the Course Life Changing… And You Will Too!

Is this you?

  • You have successfully completed the two previous courses offered by The International Institute of Home Staging™ and loved them both: The Art of Home Staging and Advanced Home Staging & Business Development
  • You run a small property styling business that you are eager to expand
  • You LOVE seeing the transformation that staging a property can have, and you love seeing your clients happy
  • You want to discover the key to transforming your career into a 6 figure income
  • You understand that not everyone will love properties you stage, but you know that home staging is about creating properties that sell
  • You have successfully staged many of your family and friends’ properties, showing that you can develop a career in property styling

Having a passion and ability to stage and style multiple amazing properties is great, but without the knowledge, theory and experience of how to run a property styling business, taking your career to the next level and developing your business might always seem too hard.

The most successful property stylists and stagers make ongoing training and development a key priority throughout their career.


Building and Managing a Property Styling Business is Completely Different to Any Other Type of Business in The World

You can have read every book, magazine, blog out there, and listened to every podcast, tutorial and video available about running a business but that doesn’t mean that any of those texts will have anything to do with a property styling business.

In fact, I promise you that none of the business books you find will have anything to do with running a property styling business.

Sure, they may be great for general business advice, and I can recommend some great texts for general business advice BUT chances are you can find all that information online for little to no cost.

So, let’s say you are thinking about starting your own home staging business…

…and you go to a bunch of professional advisors to find out what the first steps and best moves are to get your business off the ground…

…but all the professionals you seek out have no idea what property styling is.

What then?

You can have the skills you need to build your business, the relationships with real estate agents necessary to have a flow of jobs and are thinking of investing in inventory to expand your business BUT you still might not have the correct advice and guidance necessary to develop your business.

Why Do a Lot of People Fail When Starting a Home Staging Business?

Here are a few reasons that people fail even though they are committed to their work, dedicated to building their business and get amazing feedback for the work they have done:

  • They don’t know who to seek advice from
  • They seek advice from people who have no idea what property styling is
  • They lack the knowledge of how to run a business
  • They have not staged a large number of properties and are yet to find what they are truly amazing at
  • They don’t have strong relationships with tradesmen, removalists or real estate agents to start up their business
  • They lack a strong support system that have their back when the business is flourishing or quiet
  • They lack the financial knowledge to make the business profitable AND pay themselves a substantial wage

So, how do you get around these problems so that all of your time, effort and money gives you the best chance of your business being successful and of the best FINANCIAL return?

Is there a system or “hack” that will give your efforts the return you deserve?

There is, and that’s exactly what this page is all about…

Starting My Own Home Staging Business

Since leaving the world of academia behind (yes I was a Doctor!) and focusing instead on my true loves of interior design, property styling and real estate I have transformed my life!

I have established a very successful property styling company, designed and grown an online training program for other property stylists, teach people how to renovate through Zadel Property Education, write for a variety of media outlets including, Interiors Addict and Reno Addict, and have renovated numerous properties for myself and clients that have achieved great financial gains.

In creating The International Institute of Home Staging™ I recognized that there are people out there just like you who want to learn how to turn their passion into a new career and a new business opportunity!

So I got to work coming up with a way to help others get what they want without having to pay a large amount of money for a course written by someone living on the other side of the world who has no understanding of the Australian real estate market.

First came The Art of Home Staging, then Advanced Home Staging & Business Development and finally Starting My Own Home Staging Business! This combination of work was simple, easy-to-follow that incorporated all of my best practices and trial and errors that have made studying with IIHS™ what it is today.

Here’s a sample of what’s covered in this course…

  • Practical help that will help your property styling business grow and prosper
  • Fundamental business skills required to begin working in your property styling and staging
  • An edge to see your business re-energized and growing in the styling and styling industry
  • At the end of the course you will have created a real business plan and obtained a real platform to launch from
  • How to make a bang in your area with your amazing property styling and styling
  • How to form strong relationships with tradesmen, real estate agents and removalists you that you will always have business and the resources to do the best job you can
  • How to find where to invest your money, and what you should do yourself in your business
  • How to source amazing professional advisors for your business

…and sooooooo much more!

Personally, I wouldn’t encourage anyone to start up their own home staging business or expand their home staging business without having a proven, step-by-step guide to follow. I mean it…

If You Don’t Have a Plan to Execute the Plan Then You Are Wasting Your Time and Money

Have you ever looked at a really old non-fiction book?

An outdated textbook, your parents’ old diary or an old atlas?

Have you ever noticed when you read these books how foreign and bizarre some of the things seem?

How could anyone have ever thought the world is flat?

Lucky for you, property styling is a relatively new concept, especially in Australia. This means that there are no books from the 1800s on home staging to compare the texts now too.

However, unlucky for you, there are a tonne of people who think they know what property styling is and how to start a property styling business that don’t!

The Australian real estate market is so different to any other real estate market anywhere else in the world…

…that means that running a home staging business in Australia is extremely different to home staging anywhere else in the world.

So, don’t get caught up in education programs about running and building a home staging business UNLESS it is from an Australian source. Otherwise the information could well be irrelevant.

At the International Institute of Home Staging™, I’ve already done all the hard work, made all the mistakes and figured out what works (and what doesn’t). And believe me, I’ve made a lot of mistakes along the way…

That’s why I’ve been so careful to document WHAT WORKS into simple, easy-to-follow learning modules so everyone can get results across all types of homes and personal situations.

Before Starting My Own Home Staging Business was created, the knowledge inside of it was mine alone to use with my close friends who also had a passion for home staging, but now I’ve made my system available to the public.

So you don’t have to go it alone!

You can literally invest your $1997 into you and your business.

And then...

  • Start building your new business as an educated and confident home stager and stylist
  • Transform your life by following your passion
  • Transform your clients lives by helping them in one of the most stressful times of their lives
  • Make money for yourself and your clients by staging properties for sale, rent or valuation using my experience and guidance to make sure its done the right way
  • Save time (and money) by executing on a proven formula that works
  • Avoid potentially-embarrassing and costly “rookie” mistakes
  • Have a formula that will work for you every time you stage a property for sale, rent or valuation, and …


The choice is yours.

Click the “Enrol Here Now” button and start making more money from staging and styling properties now…

Frequently Asked Questions

Starting My Own Home Staging Business has eleven units that will feed you with expert knowledge about home staging so you can start pursuing your passion sooner. The course has eleven units that can be completed on your own time, including:

  • Unit 1 Mindset
  • Unit 2 Business planning
  • Unit 3 Client Consultations
  • Unit 4 Branding
  • Unit 5 IT and Websites
  • Unit 6 Rates and Services
  • Unit 7 Public Relations
  • Unit 8 Social Media
  • Unit 9 Marketing and Sales
  • Unit 10 Advanced Communications skills
  • Unit 11 Inventory Management


Everything about this course is available digitally or via distance using skype and mobile technology, which means you can access Starting My Own Home Staging Business, at any time, anywhere in the world. The material in this course has been created to make it as easy as possible to go back and look at past content, to revise for assessments and, of course, to learn more about creating and successfully running a home staging business!

At the end of each unit, an assessment must be completed and passed in order for the student to graduate the course. The Art of Home Staging is completely customisable in terms of how each student completes and submits their work. The International Institute of Home Staging™ is happy to work with each student and find the best way for the student to complete the course most effectively.

There are many elements in this course where you will be working personally with IIHS educators to personalise your experience.

Plus, you will become part of the International Institute of Home Staging™ community, which comes in various forms such as memberships, events and other benefits that are exclusive to students of the International Institute of Home Staging™.

Dr Naomi Findlay PhD is an internationally renowned expert on making money from property. Whether you are selling, renting or holding property Naomi can help. Naomi is also an internationally renowned speaker and thought leader on reflective thinking and learning, turning everyday experiences into game changing learning opportunities.

Naomi is the CEO of Silk Home Staging and StylingTM and the Principal and Founder of the International Institute of Home Staging™, author of the best-selling book Ignite Your Property Mojo,  the founder of and her research has produced an impressive list of publications. Naomi produces and speaks at the Australian Home Staging Symposium, and has also presented at the American National Home Staging Summit. Naomi has a long list of national and international speaking engagements she has presented at.

Naomi is a regular speaker and educator across Australia with Zadel Property Education. She is a contributor to, and is also a featured industry expert on along with Baz Dubois from the Living Room TV series and Jo Snell from the House Rules series. Naomi has been featured as a contributing author or a guest expert in various media, including Home Beautiful, Smart Property Investment, Australian Property Investor Magazine,, The Daily Telegraph, Newcastle Morning Herald Newspaper, Interiors Addict, She Knows, Women’s Agenda, Dear September, and Sold Digital Blogs.

Naomi has received teaching excellence awards from the University of Newcastle and the Australian College of Education, and been nominated for a national award with the Australian Teaching and Learning Council.

An authority among industry leaders, Naomi has mentored other experts in the field, including design business owners Alisa and Lysandra Fraser after their first appearance on “The Block” on the Nine Network, as well as other noteworthy personalities in the field of home staging and real estate.

This course is delivered online but students do have the option to submit their assessments in whichever way best suits them.

A course certificate is issued and mailed at the completion of each course.

Each course and each unit are self-paced. This means that the hours it takes to complete each course and module is unique to each student and their situation.

For instance, some students spend 10 hours a week and finish the course in six weeks. Other students may take a month to complete a module, and that is completely fine.

Assessment tasks are scattered throughout the course. All assessment items need to be passed in order to pass the course. This course does not offer any electives.

A new module will be delivered to your inbox each week.

For each of the modules you will receive an integrated workbook. This workbook is downloaded as a PDF guide for you.

The format of work submitted to IIHS is up to each student. The International Institute of Home Staging™ is happy to work with students in the medium they prefer as long as the work is well presented and of a high standard.

On successful completion of all course modules you will receive a certificate acknowledging the completion of this comprehensive home staging and styling course.

Support can be obtained at any stage during the course via email at [email protected]

Email support and turn around is within 48 working hours.

Your first module will be sent to the email address you provide as soon as possible after enrolling in the course.

It is important to note that the International Institute of Home Staging™ courses are solely focused on providing education regarding the profession of home staging. As professional home stagers and business owners, it is imperative to have a well rounded education and understanding regarding running a small business. Seeking further study through TAFE or University is encouraged for all small business owners.

Upon request, IIHS™ would be more than happy to recommend alternative resources that help to expand knowledge about a small business.

The International Institute of Home Staging™ offers two payment options.

Pay in Full

$1,997 x 1 payment
  • Best value price
  • Simple one-off payment

Payment Plan

$414 / month for 5 months
  • 5 affordable monthly payments
  • Easy and affordable

The International Institute of Home Staging™ offers two payment options.