The Art of Home Staging

Have a passion for property styling and real estate?

Not sure how to turn this passion into a six figure career?

Want a career that gives you flexibility with your time?

You’ve come to the right place to take the next step on your journey!

Join over 500 students who began their career transformation with Naomi Findlay and The International Institute of Home Staging’s™ flagship course

The Art of Home Staging

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Is this you?

  • You have a passion for property styling and real estate but you’re not sure how you are going to make a career out of it
  • You love styling your own property and your friends are always getting you to help style there places too
  • You are looking for a new career that fulfils your creative desires and allows you to leave behind the mundane work you do now
  • You want to follow a career path that gives you flexible work hours and can earn you a 6 figure income
  • You know you have a special talent to bring a property to life but don’t have the knowledge, training and confidence to take the big leap and start a new career
Having a passion and ability to style your own property is great, but without knowledge and theory of how home staging and styling works, taking the next step of a career change might always be too hard
THE MOST SUCCESSFUL HOME STAGERS AND STYLISTS MAKE ONGOING TRAINING AND DEVELOPMENT A KEY PRIORITY THROUGHOUT THEIR CAREER

Staging Your Home For Sale or Valuation is Different to The Way Your Home Would Normally be Presented

You can have read all the latest blogs and magazines about interiors but that doesn’t mean that the staging of other people’s homes will just fall in your lap.

You may have a love for all things interiors and take great pride in the way your home looks now but that doesn’t mean the people interested in buying or valuing properties that you are staging and styling are seeing what they need to see.

Or, your family tells you that the way you have your home presented is just beautiful (and it probably is).

So, let’s say you bust your hump to get your first clients home ready…

…and the price or valuation you and your clients were wanting falls way below expectation.

What then?

You see, you can have loads of creative talent, energy to burn, desire to succeed, lots of beautiful furniture but STILL not get the result you want.

You didn’t do anything wrong…but there could be a major part that most people miss.

Why Do Most People Fail When Staging Properties?

Here are a few reasons that people fail even though they are committed to the work and get positive feedback for they have done:

 

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  • They don’t have a tried and tested execution plan
  • They lack the knowledge of what staging a property really mean
  • They spend time and money on areas of the house that have little to no impact on the final result
  • The first impression people have of the property is underwhelming
  • Visitors to the property spend more time looking at what is hung on the walls rather than thinking about the features
  • They rely on tradesman’s and other people’s advice on what to do with presentation and design rather than being the expert and telling them what they need

So how do you get around these problems so that all of your time, effort and money gives you the best chance of the best FINANCIAL return?

Is there a system or “hack” that will give your efforts the return you deserve?

There is, and that’s exactly what this page is all about…

The Art of Home Staging

Since leaving the world of academia and medicine behind (yes I am a Dr!) and focusing instead on my true loves of interior design, property styling and real estate I have turned my life around.

I have established a very successful home staging company, designed and grown an online training program for other home stagers, teach people how to renovate through Zadel Property Education, write for a variety of media outlets including realestate.com.au, Interiors Addict and Reno Addict, and have renovated numerous properties for myself and clients that have achieved great financial gains.

In creating The International Institute of Home Staging™ I recognized that there are people out there just like you who want to learn how to turn their passion into a new career.

So I got to work coming up with a way to help others get what they want without having to pay a large amount of money for a course written by someone living on the other side of the world who has no understanding of the Australian real estate market.

When I was finished, The Art of Home Staging was done! I was left with a simple, easy-to-follow system that incorporated all of my best practices.

Here’s a sampling of what’s covered in this course…

  • A tried and proven formula that shows you exactly what you need to do to successfully stage homes for sale, rent or valuation
  • Included in the course are units on how to sell or value a property for more; the key mechanisms of home staging; interior design skills; and home staging skills
  • The easy way to identify and stage the showcase areas of your staged homes that practically guarantee your work is a hit with real estate agents, buyers, renters and valuers
  • How to identify if and where you need to spend money on showcasing and maintenance
  • How to de-clutter your client’s home to increase the value
  • How to de-personalise your client’s home so that buyers and valuers don’t get distracted from what they are there to do
  • The proven way to use colours and light to maximize their effect in your client’s home
  • How to create the wow factor as soon as someone pulls up at your client’s home and gets out of their car
  • What are the “wow” pieces you can add to the staging even on a shoe-string budget
  • How to showcase the highlights and minimise the lowlights in a property
  • How to make a property stand out online
  • How to extend an open for inspection duration
    …and soooo much more.

Did you know that only 5% of people can visualise how to use a space?

That means if a property is empty, you are limiting 95% of the possible buyers.


To effectively stage a property, you must engage your left and right brain, and training yourself to do this won’t happen over night!

Personally, I wouldn’t encourage anyone to start staging a home for sale, rent or valuation without having a proven, step-by-step guide to follow.

I mean it…

If You Don’t Have a Plan to Execute Then You Are Wasting Your Time and Money (and your clients)

Have you ever heard the expression: “Pioneers get scalped but settlers prosper?”

The same applies here!

At The International Institute of Home Staging™, I’ve already done all the hard work, made all the mistakes and figured out what works (and what doesn’t). And believe me, I made some mistakes and “got scalped” a few times along the way…

That’s why I’ve been so careful to document WHAT WORKS into simple, easy-to-follow learning modules so everyone can get results across all types of homes and personal situations

Before The Art of Home Staging was created, the knowledge inside of it was mine alone to use with my private clients and help them make a stack of money, but now I’ve made my system available to the public.

So you don’t have to go it alone!

Normally to work with me to learn how to produce quality staged homes for sale or valuation would cost you thousands of dollars in tuition fees, countless face to face hours with me in Newcastle NSW and the costs that come with that (travel and accommodation being the biggest) but for a very limited time I’ll let you have instant access to this plan for just $697.

Yep…

Literally, you can invest $697.

And then...

  • Start building your new career as an educated and confident home stager and stylist
  • Transform your life by following your passion
  • Transform your clients lives by helping them in one of the most stressful times of their lives
  • Make money for yourself and your clients by staging properties for sale, rent or valuation using my experience and guidance to make sure its done the right way
  • Save time (and money) by executing on a proven formula that works
  • Avoid potentially-embarrassing and costly “rookie” mistakes
  • Have a formula that will work for you the every time you stage a property for sale, rent or valuation

The choice is yours.

Frequently Asked Questions

The Art of Home Staging course will feed you with expert knowledge about home staging so you can start pursuing your passion sooner. The course has six units [plus three bonus units] that can be completed on your own time, including:

  • Unit 1 – How to sell your property for more
  • Unit 2 – Key mechanisms of home staging
  • Unit 3 – Design skills 1
  • Unit 4 – Design skills 2
  • Unit 5 – Home staging skills 1
  • Unit 6 – Home staging skills 2
  • Unit 7 [bonus] – Client Consultations
  • Unit 8 [bonus] – Installations
  • Unit 9 [bonus] – Building a Team

Everything about this course is available digitally, which means you can access The Art of Home Staging, at any time, anywhere in the world. The material in this course has been created to make it as easy as possible to go back and look at past content, to revise for assessments and, of course, to learn more about home staging!

At the end of each unit, an assessment must be completed and passed in order for the student to graduate the course. The Art of Home Staging is completely customisable in terms of how each student completes and submits their work. The International Institute of Home Staging™ is happy to work with each student and find the best way for the student to complete the course most effectively.

Plus, you will become part of the International Institute of Home Staging™ community, which comes in various forms such as memberships, events and other perks that are exclusive to students of the International Institute of Home Staging™.

Dr Naomi Findlay PhD is an internationally renowned expert on making money from property. Whether you are selling, renting or holding property Naomi can help. Naomi is also an internationally renowned speaker and thought leader on reflective thinking and learning, turning everyday experiences into game changing learning opportunities.

Naomi is the Founder of Silk Home Staging and Styling™ and the Principal and Founder of the International Institute of Home Staging™, author of the best-selling book Ignite Your Property Mojo,  the founder of naomifindlay.com and her research has produced an impressive list of publications. Naomi produces and speaks at the Australian Home Staging Symposium, and has also presented at the American National Home Staging Summit. Naomi has a long list of national and international speaking engagements she has presented at.

Naomi is a regular speaker and educator across Australia with Zadel Property Education. She is a contributor to realestate.com.au, and is also a featured industry expert on RenoAddict.com along with Baz Dubois from the Living Room TV series and Jo Snell from the House Rules series. Naomi has been featured as a contributing author or a guest expert in various media, including Home Beautiful, Smart Property Investment, Australian Property Investor Magazine, News.com, The Daily Telegraph, Newcastle Morning Herald Newspaper, Interiors Addict, She Knows, Women’s Agenda, Dear September, and Sold Digital Blogs.

Naomi has received teaching excellence awards from the University of Newcastle and the Australian College of Education, and been nominated for a national award with the Australian Teaching and Learning Council.

An authority among industry leaders, Naomi has mentored other experts in the field, including design business owners Alisa and Lysandra Fraser after their first appearance on “The Block” on the Nine Network, as well as other noteworthy personalities in the field of home staging and real estate.

The courses are delivered online but students do have the option to submit their assessments in whichever way best suits the student. However, submitting assessments online does allow for feedback to be received more quickly.

A course certificate is issued and mailed at the completion of each course.

Each course and each unit are self-paced. This means that the hours it takes to complete each course and module is unique to each student and their situation.

For instance, some students spend 10 hours a week and finish the course in six weeks. Other students may take a month to complete a module, and that is completely fine.

Assessment tasks are scattered throughout the course, with a major work to be completed at the end of the course. All assessment items need to be passed in order to pass the course. This course does not offer any electives.

A new module will be delivered to your inbox each week.

For each of the modules you will receive an integrated workbook. This workbook is downloaded as a PDF guide for you.

The format of work submitted to IIHS™ is up to each student. The International Institute of Home Staging™ is happy to work with students in the medium they prefer as long as the work is well presented and of a high standard.

On successful completion of all course modules you will receive a certificate acknowledging the completion of this introductory home staging and styling course.

Support can be obtained at any stage during the course via email at [email protected]

Email support and turn around is within 48 working hours.

Your first module will be sent to the email address you provide as soon as possible after enrolling in the course.

Do you have any examples or case studies of other people who have used your guides to get good results?

Here are just a few…

I too was looking for a career change and decided on the IIHS course. Naomi is very approachable ,is readily available and has helped me with any problems that I experience (mainly tech problems with email). Assignment times are very flexible and although they are not too involved at this stage I'm expecting to start learning more about the business side soon.

If you need a career change and are passionate about styling/ design I would recommend the IIHS course.

Michelle

Working my way through Module 1 and I just can't wait to get to the next module. This course has really opened my eyes to another avenue of design. Both the manual and exercises inside are a real treat.

Jesse Mountford

Just wanted to say how much we are enjoying reading through all of our Modules. We are learning so much and find the course content well structured. I think the assessments are really helping us grasp what is being taught. Just wanted to give a shout out to Naomi for always being available to answer our many questions and we really appreciate how accommodating she is. Bring on the next Module!

Alisa and Lysandra (The Block Twins)

Just finished Module 2 and getting excited about Module 3. Course content is well structured and gives a practical framework and exercises to apply what you're learning. Great fun! Should have taken it up earlier!

Brandie

IIHS and the Art of a Home Staging has taught me where to invest the most effort and budget on behalf of the client. It has allowed me to begin my business and attract clients ASAP. I would never have been able to do this without your inspiration and stories and practical approach! Thank you!

Katherine Epson

Just finished Module 1 and I'm already getting excited about Module 2. Course content is easy to follow and gives a great framework and exercises to apply what you're learning with real life situations. Great fun! Can't wait to get out into the world of home staging! Wish I had started the course earlier!

Chloe

Thanks Naomi and Andrew. So very happy to have completed course 1 and super keen to now get out there and test the waters. Cannot wait to jump into course 2. Who knew work could be so fun!?

 

 

Karen Webb

I Want You to Easily Transform Into a Highly Qualified and Confident Home Stager and Stylist With The Art of Home Staging So You Have More Choices In Life…

Here’s What You’ll Receive:

6 Powerful Modules of Step by Step Training (Value $997)

This training will break down everything you need to do to stage properties for sale, rent or valuation. Each module has a workbook with a breakdown of actions to take. Everything is downloadable and can be saved to your computer to use for as long as you like.

1
VIP Bonus 1

Installations 

When you enrol as a VIP, you'll have access to 3 additional and unique units to The Art of Home Staging including Installations, Inventory Management and Client Consultations. This is in addition to the 6 included in the course.

Valued at: Priceless!

Bonus (new) Building a Team
 VIP Bonus 2

Building a Team

When you enrol as a VIP, you'll have access to 3 additional and unique units to The Art of Home Staging including Installations, Inventory Management and Client Consultations. This is in addition to the 6 included in the course.

Valued at: Priceless!

3
VIP Bonus 3

Client Consultations

When you enrol as a VIP, you'll have access to 3 additional and unique units to The Art of Home Staging including Installations, Inventory Management and Client Consultations. This is in addition to the 6 included in the course.

Valued at: Priceless!

SHINE MEMBER BONUS
VIP Bonus 4

6 Month Shine Membership

Along with a monthly tool kit, styling product spotlights, business inspo and train hacks exclusive to the Shine Membership, IIHS™ also offers a plethora of other bonuses that will excel your business to the next level!

Valued at: $294

Total Value $1477 But You Won’t Pay Anywhere Near This!

The International Institute of Home Staging™ offers two payment options.

Pay in Full

$697 x 1 payment
  • Best value price
  • Simple one-off payment

Payment Plan

$95 / week for 8 weeks
  • 8 affordable weekly payments
  • Easy and affordable

IF YOU ARE READY TO JOIN OVER 500 CURRENT AND PAST STUDENTS WHO DISCOVERED THE RESULTS THEY CAN ACHIEVE WITH THE ART OF HOME STAGING