When most people think of brand loyalty, their first thought is about brands they use in their own day-to-day life.
What supermarket do you shop at? What brand of cereal do you buy? What fast food do you get?
Unlike food brands, home staging isn’t a service or product that is needed for every household on a weekly basis.
Home staging is a service that most households wouldn’t even use once a year. Some people spend their lifetime living in the same property, some people never plan to sell once they find their dream house. So, how can you create brand loyalty for an industry where repeat customers only happen every few years if that?!
Social media and advertising
Being front of mind for your potential customers is a great way to ensure that when they hear the term ‘home staging’, their first thought is you!
No matter if you want to solely advertise online, hand out flyers to mailboxes or run a Facebook ad; advertising is the most effective way to ensure that your company is everywhere.
If someone keeps seeing your brand pop up online or on social media, when it comes time to sell their property or they know someone who is, their first thought is your company.
Spread the word of your business and encourage repeat customers by offering them an incentive. It could be a free service or bonus inclusion if your client shares something on social media, recommends you to a friend or is a repeat customer. This is all about creating a strong and positive relationship with your customers. You don’t necessarily have to drop your prices to meet your competitors’, but you can make your customers feel valued.
Listen to customer feedback
Feedback isn’t always good feedback, but it can always be used for the better.
By looking at your feedback, be it online or face-to-face, you are able to understand what your customers want and need from your service and then it is up to you to meet those needs. If you keep getting feedback that the customer felt left out during the process, then make an effort to install a system which means the customer is kept up to date every step of the way.
Maintaining and improving quality
It’s important for businesses to strive for all customers to leave completely satisfied with your quality of service.
Continually improving your business ensures that you blow your customers’ expectations out of the water so they keep talking about how great their experience was. With a great experience, comes a memory so even if someone had a great experience 10 years ago they may still try to hunt down that business and hire them again.