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home staging clichés

How to make a Sale using Smell!

December 22, 2013 by Naomi

It’s a known fact that when selling your home you should create pleasant smells to help sell your home – the most popular being fresh cookies/cakes/muffins straight out of the oven! But according to research this is not the most effective form of smell anymore!

imageA study was conducted in Switzerland in a home wares store where three types of smell were introduced into the store – orange, orange/basil/green tea and no smell at all. After researching, it was found that the orange smell has the most positive effect on the buyers with them spending more money in the store at that time than when orange/basil/green tea and no smell was used. The orange aroma is a simple yet pleasant smell and it affects the same areas of the brain that are involved in decision making. The complex blended scent of orange/basil/green tea makes the buyer focus more on trying to determine the smell, rather than thinking about decision-making. Along with orange, lemon, basil and pine are also very effective at affecting the same area of the brain as decision-making.

When selling homes and trying to determine the best aroma to feature at open house, try to think of the location you are in. For example, a farm in outback NSW won’t suit a sea breeze smell like a beach house would. Also combining the scent with the outdoors such as picking fresh bunches of flowers or herbs.

To read the full scoop visit http://online.wsj.com

Filed Under: IIHS Blog Tagged With: home staging clichés, how to make a sale using smell!, properties, real estate, real estate research, sale, smell

Impress Shaynna and win a course at the International Institute of Home Staging

March 13, 2013 by Naomi

Are you a first-time first renovator, a flipper, a property developer or simply a would-be stylist who’d like to start their own business? The International Institute of Home Staging, which launched this week, could be just what you’re looking for! Luckily for one reader, we’re giving away a course worth $497 to whoever impresses our judge, Shaynna Blaze, the most.

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To understand how to win a course at the International Institute of Home Staging click here

 

Filed Under: IIHS Blog Tagged With: flipper, Home Staging, home staging clichés, impress shaynna and win a course at the international institute of home staging, International Institute of Home Staging, property developer, renovator

Beware those home staging clichés

February 6, 2013 by Naomi

There’s a fine line between presenting your home for sale to enhance its highlights and over-staging your home. You know the ones…

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What sells a house? A home that is well presented, well priced and effectively marketed will sell.
 
Start getting more ideas from Naomi and market your home today. Click here to read more realestate.com

Filed Under: IIHS Blog Tagged With: beware those home staging cliches, home staging clichés

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