International Institute Of Home Staging

Home Staging

Clutter and Your Mindset

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I wanted to share something with you today that I was reading on my phone earlier, so you’ll see me looking at it a little bit. It’s about clutter and money.

 

There’s an amazing, good friend of mine, as well as an amazing business woman, called Denise Duffield-Thomas from LuckyBitch.com. Go over and check her out. You’ll find the stuff that she does absolutely amazing.

I was reading the morning about this really great piece she wrote about decluttering. I see a lot of home stagers doing some of the things that she talks about in her blog.

You’ll see in here that she talks about clutter and decluttering is great for money manifesting. She goes on to talk about all the different things that maybe we are doing with our clutter.

For example, in our office spaces, are we holding onto a desk someone gave us when we first started our businesses because we feel that we need to have more money or be a bigger business before we then give ourselves another desk?

A little like – and this is a phrase that Denise talks about, as interesting as it sounds – beggars can’t be choosers. “Someone gave me this when I first started business, so I’m going to keep using it.”

I really want you to head over and read this blog because this is absolutely amazing. It speaks about if we’re holding on to some of the things that we were gifted and we feel we have to be grateful for in our businesses, we aren’t opening up opportunities for new energy, new money and new abundance to come in.

I see this a fair bit in home staging. I see it with people’s stock. When I first started and I was getting stock in and I was like, “Wow! My business is growing!”

Then, as I got more and more stock and I wanted to turn it over, there was this ridiculous attachment to the stock that I had first because, “Oh, gosh. I need that. I need to be grateful. That’s where I can from.”

It wasn’t until I had the most epic garage sale that suddenly my business started to flourish. I got rid of all that old stock that was tying me down and that I wasn’t even really using. I was getting a warehouse full of clutter.

This is something that’s really important in home staging.

Look at your stock, look at your inventory and avoid it becoming clutter. It is the main commodity for many home stagers who have higher for making money.

  • Why do we allow a money making item to become a cluttered item?
  • Why don’t we cut it loose and allow more space in our warehouse, more space in our energy, more space in our business for abundant stock, customers, clients and agents coming in.

This is one way that I find a lot of the home stagers that I mentor and that are on our memberships are a bit attached to clutter. But I want to share with you from my phone here. I love reading Denise’s stuff.

She had some other great top tips and I wanted to read you some of my favorites about decluttering in the business because it’s so important; just as it’s important in life, it’s essential in business.

  1. The first one is a really great one about unsubscribing to emails that you don’t want anymore. Deleting old contacts out of your phone.
  2. Backing up and cleaning off your computer. If your desktop looks like a mad woman’s breakfast, clean that up. You’ll be amazed at how good it feels.
  3. Shred old documents. Old documents that you don’t’ need, get rid of them. There is no need to have that clutter and store them.
  4. This is a really interesting one: clean up your Facebook feed. It doesn’t mean you have to defriend people or unlike people, but if there’s someone that’s on your feed and you just don’t want to see their stuff anymore, make sure you remove that from your feed.
  5. The other one that I love, which is really interesting is deleting websites and getting rid of the histories in your browsers. That can be really interesting.
  6. Then, one of the last ones that I want to read to you – and this is a great one – is say no to networking groups that have become an obligation and not a joy.

I believe massively, guys, in the five people that we surround ourselves in are the people that we’re going to become and the people that we’re going to be the biggest reflection upon us.

That could also be said for networking groups. Many of us got involved in networking groups, which can become clutter in our calendar and clutter in our life.

Take Denise’s massive inspiration. Head over to LuckyBitch.com. I want you to get on and read this because it’s a really amazing blog.

I want you then to have a look in your warehouses for cluttered stock; I want you to look in your offices for all those things that you feel you should be entitled and that you’re really gifted to have and you need to keep and I want you to look in your computers and in your phones.

Rid yourself of that clutter and that will open up the energy for abundance and more business, more wealth and more opportunity to come your way.

Thanks so much for listening, guys. I’ll be back again soon.

How to use Home Stagers Effectively

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When you are preparing to your put property on the market, chances are you want the best price possible. Often times, this means hiring a stager to give you the best chance at getting the highest return. If your budget is tight and you have furniture space, the best option in home staging is to have your property partially staged. This means that when a home stager comes into your property to have a consultation and quote your property, they will inform you of what furniture can stay and what furniture can go. However, if you want to best use home stagers to your fullest advantage there are a few things you should do before having the consultation.

 

  1. De-clutter

De-cluttering your property is a must before it goes on sale and before you have a consultation with a home stager. Remove the stacks of DVD’s, CD’s, bookshelves stacked high with odds and ends, piles of things you have been meaning to clear out and anything that doesn’t have a spot. Not only will this help in the moving process but it will make your property seem a lot nicer and bigger instantly.

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Image via apartment34.com
  1. Remove valuables and images

The reason for this is simple, you don’t want your valuables to be damaged in the sale process. If something is special to you but it does not go with the theme of the property, removing it prior to a home stager coming in is a good idea so someone else doesn’t have to tell you to remove it. Similarly, removing images is a must! Potential buyers don’t want to feel like they are walking through someone else’s property so family photos are unnecessary.

  1. Remove toys

Even if you are living in the property during the sale process, limiting the amount of toys used to a small box that can easily be packed away in the car during open homes is a great idea. Toys are not necessary when displaying a home as a family home. Not only that but toys in the home during open houses make the property feel as if it is someone else’s and potential buyers cannot fully imagine themselves living in the space.

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Image via mydomainehome.com.au
  1. Yard cleanliness

Keeping your yard in immaculate condition during the sale process is of utmost importance! Street appeal is the first thing that draws a buyer in so ensuring that the yard is looking amazing, with trimmed hedges, cut grass and clean footpaths is absolutely essential!

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Image via homestolove.co.nz

5. Be open

There is no point hiring a stager if you are going to shut down every idea they have. Home stagers are experts in design and the real estate market, which means they know what sells and what doesn’t. If you hire a stager but then rearrange everything as soon as they leave, then the whole process was a waste of your time and money. Chances are you are not an expert in the market, and the property design does not have to be to your personal taste, or even to the personal taste of the stager, it just has to be that of the market.

 

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Must-Have Home Staging Stock

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When you reach a certain point in your home staging business, acquiring stock and inventory is an essential step up. At first purchasing this stock might seem like a bit of a leap, and depending on what stock you purchase it might be. However, if you are smart about what stock you purchase and how much of it you purchase it could make all the difference to your home staging business.

When it comes to stock there is typically two types of stock, soft furnishings and hard furnishings. Soft furnishings include items such as pillows, linen, lamps and small accessories. The way I like to think about soft furnishings is that, if I needed to, I could pack them in a box and put them in my car. On the other hand, there are hard furnishings. Hard furnishings are big items such as lounges, arm chairs, dining tables, coffee tables, and so on. These are the items that can’t be packed into a box and loaded into your car.

Depending on what level of your business you are in you could be thinking about acquiring one of these two types of stock. Logically, soft furnishings should be acquired first, and then later down the track hard furnishings can be acquired. However, as everyone is at different stages in their business, it is important to be able to look down the track and consider what sort of stock you should be acquiring.

 

SOFT FURNISHINGS

When it comes to soft furnishings, these items can be purchased relatively cheaply and in bulk.

  1. Pillows: sure, pillows can be expensive, but purchasing pillows that work well in a wide range of environment is a great way to get the most out of your money, and add texture in a range of environments. Purchasing pillows in a few colours and designs is a great idea as they can be used on their own or grouped together.
  2. Faux flowers and plants: Faux flowers and plants are great as, when the right ones are purchased, they can look amazing, can be used in a range of spaces and styles, and can last a long time.
  3. Books: there doesn’t have to be a theme to this, and they can be purchased from a op shop, but books are a great way to add texture and a lived in feeling to any space. These are the most cost-effective soft furnishings and can be used in any environment, from a study, a bedroom to a lounge room or even an outdoor setting.
  4. Knick-knack accessories: by this I mean small accessories that can be used in a variety of environments, anything from vessels, small bowls, candle holders, or any other small accessories.
  5. Linen packs: this isn’t absolutely necessary, but having at least coverlets and toppers is necessary as it can transform a room from something dull to something amazing.
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Image via immyandindi.com.au

 

HARD FURNISHINGS

As for hard furnishings, these items are more expensive, and it is beneficial to go for quality over quantity.

  1. Mattresses: often times clients do not have enough beds for how a property can be staged to show off the best of the space, or they have moved and have taken their mattresses with them.
  2. Dining chairs: not all dining chairs go with tables, or look good with them, so having some neutral dining chairs that work with a range of colours is a great idea so you can use the clients dining table and your businesses chairs.
  3. Bedside tables: bedside tables have the potential to open up the bedroom and transform the space into something amazing. Having bedside tables that are unique, yet work well in a variety of environments is essential.
  4. Lounges: when used everyday, lounges can easily begin to look old, worn and unpleasant. Having lounges in stock that are a neutral colour is a great idea as they can be used in a range of spaces in a range of different styled homes.
  5. Coffee tables: Coffee tables are great ways to show off the space in a lounge room and add an element of homeliness into the space. Not everyone has a coffee table, and if they do it might be old and worn, having new, amazing coffee tables as part of your stock can transform and fill a space amazingly.
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Image via southernliving.com

 

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Faux or Real Plants

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Today, as I always say, I’m going to give you my perspective and a little bit of the experience that I’ve undertaken in my years in home staging about a specific topic.

You can thread from that what works for you, what agrees with you and what strikes a chord in your business and then make decisions about how you want to move forward from there.

Today, I want to talk to you about faux or real when it comes to flowers and plants.

 

In my home, to be honest with you, I only allow real, living plants and flowers and tree and nature.

But, in home staging, it is a little different. The community is a little divided on it, whether to use faux or whether to use fresh.

There are obvious difficulties when it comes to using fresh flowers, especially if it’s a vacant property. I’ll give you a bit of an insight as to what we do here and you can take from that what you need for your business.

In all vacant properties, unless they’re in the prestige price bracket, we often use faux plants and faux flowers.

Purely for the reason that rarely does someone have the budget and is able to afford us continually going back to the property every week or every two weeks to refresh the flowers, to water the plants and make sure that everything’s in working order.

The reason that that is important is there is never a time when walking into a property to a dead plant or to smelling, molding flower water is okay.

It actually is a bigger distraction than having a faux plant or faux flowers in the property.

Obviously, there are some markets where that just doesn’t work. There are some markets, even when it’s a vacant property, that we invest in having real and authentic plants and real and authentic flowers in there.

We come up with a pricing system and a process that allows for us to go in and interchange the plants and interchange the flowers during the time on market.

If you have a property that is occupied, you can actually negotiate with the owner if they’re there and if they’re happy to, around the concept of them topping up the flowers and them taking care of the plants.

But again, this takes some negotiation and it takes a little bit of work.

What I will say, though, is if you choose to use faux plants or flowers, you really need to make sure you maintain them well.

There’s nothing worse than dirty, dusty, musty smelling fake arrangements, fake plants or fake flowers. It’s essential that when you’re storing these items, if you choose to use them, in your warehouse, that they’re always bagged up so they don’t become a dust collection.

What you can do if you do find that happening is actually use feather dusters on them or, even in some cases, I have vacuumed our plants.

Another great tip is that you actually have a roster and a process where all of the fake plants and all of the fake flowers get cleaned. This can make a massive difference to how long they last and how good they look.

My biggest advice if you need to use fake plants or flowers is to invest in really good quality plants and flowers.

It will cost you quite a substantial amount, but there are some amazing products on the market internationally for this. There’s amazing freestyle arrangements that you can make and there’s also some amazing premades. You even have some really cool things like premade terrariums and all sorts of things.

My big tip is choose the price point of the property. The client and the type of installation, whether it be an occupied or a partial, before we make the decision about whether you’re going to use real or whether you’re going to use faux foliage.

There’s my take, guys. One thing is for sure, either way, you need to make sure that the faux flowers and foliage that you use is perfectly targeted for the property, for your brand and also for who you are selling to.

Choose wisely.

What Beds to Use in Home Staging

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Hey, guys. I’m back again for another installment to answer some questions that have been emailed through to me.

I’ve had a few people email through their question and I’ll read it to you here.

We’re just starting up our home staging business and we really need to know about how you do your beds.

 

That’s an interesting question, isn’t it? I am going to answer that to the best of my ability and hopefully everyone will be able to take a snippet from that.

I’m assuming that this question is pertaining to what sorts of beds we use in our installs. Let’s look at our options.

The first option is, obviously, a traditional slatted timber bed that needs to be pretty much built on site. It has the side rails that has the header and the footer and the slats that the mattress would sit upon. There’s one option.

The next option is an ensemble bed and, obviously, the last option is a bit of a more temporary bed. It may be an inflatable bed, it may be a camp stretcher with an inflatable mattress on top or it may be a camp stretcher with a foam mattress on top.

These are all different sorts of options. That’s not all of them, but they are some of the different options that you have when you’re staging a property and you want to put in some beds.

What do we do? If I’m going to be dead honest about what we do here at Silk Home, which is my brick and mortar home staging business, we actually use a lot of ensemble beds.

We used to use the slatted headers and footers with the side rails, but the time it took to construct the beds on site meant that our productivity was greatly diminished.

And that meant that we needed more than one person to be on site installing every single house, even after the initial drop off of furniture was complete by the muscle, basically. That was a bit of a negative for us. It really did take some time.

The other thing we noticed is that the mechanisms that you’re adhering everything to did, over time and after multiple assembling and disassembling, wear. We steered away from that.

That pointed us to our ensemble beds.

We have, as well, used all varieties of camp stretchers and foam mattresses/camp stretches and air mattresses, but one of the big problems we found with air mattresses was that sometimes they do go down.

You often find that the time you get a call is 7:30/8:30/9:00/10:00 on a Saturday when, often, you’re busy doing other things, saying,

“I’ve just taken everyone into an open home and the mattress is deflated. I need something else here right now because the open home has pretty much been ruined by the fact that there’s a deflated mattresses and a slump-looking bed sitting in what might have been an amazing master suite before.”

One of the problems I have with inflatable beds is they certainly have their locations, but one of the things that you need to make sure you think about is they aren’t 100% reliable.

I can probably hear many people going, “What about those places where you can’t get an ensemble base into?” Absolutely right. It’s a huge, huge challenge.

There are many places, especially in the older parts of town, where the stairwells are too skinny and the lifts are too small and the landings at the top of stairs are too small to be able to work an ensemble base around.

In those cases, we actually have to use a mattress and we prop the mattress up on tubs.

There you go. There are our sneak peeks and our behind the scenes of what we do at Silk Home for beds. I hope you’ve learned something from that; I hope that there’s something that you can take and integrate into your home staging business and into all the different situations that it may be applicable.

I’ll be back next week. Make sure if you have any questions that you jump onto our Facebook page and we can help you out.

If you have really specific questions about your business, make sure you pop over to our memberships. Our Shine Membership has a closed Facebook forum where you can pretty much ask anything you want.

The members of the community and myself will be jumping in there to help. Jump on over and check them out. They’re all on the website.

 

I’ll see you guys again soon. See you.

Must Have Home Staging Stock and Accessories

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Acquiring a variety of stock and accessories is a must for your home staging business. At first, purchasing stock might seem like a bit of a leap. However, if you are smart about what stock you purchase, you’ll find you can use it over and over again with great results.

When it comes to stock there is typically two categories, soft furnishings and hard furnishings.

Soft furnishings include pillows, linen, lamps and small accessories. Soft furnishings are those items that,  if you needed to, you could pack them in a box and put them in your car. On the other hand, there are hard furnishings. Hard furnishings are big items such as lounges, armchairs, dining tables, coffee tables, and so on. These are the items that can’t be packed into a box and loaded into your car.

Logically, soft furnishings should be acquired first, and then later down the track hard furnishings can be acquired. However, as everyone is at different stages in their business, it is important to be able to look down the track and consider what sort of stock you should be acquiring.

 

SOFT FURNISHINGS

When it comes to soft furnishings, you can generally purchase these items cheap and in bulk. They should include:

Image Source: mcgee.com

 

Cushions: Purchasing pillows that work well in a wide range of environments is a great way to get the most out of your money. Try buying cushions in a few colours and designs as they can be used on their own or grouped together.

Faux flowers and plants: When the right ones are purchased, faux plants can look amazing and be used in a range of spaces and styles. The best part is how long they last!

Books:  Books are a great way to add texture and a create ‘lived-in’ feeling to any space. These are the most cost-effective soft furnishings and can be used in any environment, from a study, bedroom or a lounge room. Just purchase a few books from your local op shop or you might even have some hanging around the house.

Knick-knack accessories: By this I mean small accessories that can be used in a variety of environments – anything from vessels, small bowls, candle holders, or any other small accessories.

Linen packs: This isn’t absolutely necessary, but I like to at least have a few coverlets and toppers as it can really transform a room from something dull to something amazing.

Image Source: tessaneustadt.com

HARD FURNISHINGS

Hard furnishings are more expensive so it’s usually beneficial to go for quality over quantity. The stock I recommend purchasing includes:

Image Source: ventandcover.com

 

Mattresses:  Often clients do not have enough beds to show off the best of the space, or they have moved and have taken their mattresses with them.

Dining chairs: Not all dining chairs go with all tables, so having some neutral dining chairs that work with a range of colours is a great idea.

Bedside tables: Bedside tables have the potential to open up the bedroom and create a space for your soft furnishings. Tables that are unique, yet work well in a variety of environments is essential.

Lounges: When used everyday, lounges can easily begin to look old, worn and unpleasant. Having lounges in stock that are a neutral colour is a great idea as they can be used in a range of spaces in a range of different styled homes.

Coffee tables: Not everyone has a coffee table and if they do, it’s often old and worn. Investing in a few coffee tables can help you to transform and fill a living space amazingly.

Image Source: fionalynch.com.au

 

Purchasing stock doesn’t have to be a huge expense at first, in fact it shouldn’t be a huge expense when you first start accumulating inventory. As your business beings to flourish with the large amount of stock you accumulate, you will be able to stage more properties and further grow your business.

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4 Tips for Convincing Your Clients of the Value of Home Staging

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So you want to increase your customer base and convince more clients about the value of home staging? A part of any professional home stagers job description is selling their services.  Part of selling is showing how your services add value and create a win-win situation for your clients. So how do you show this value?

These are my Top 4 Tips for convincing your clients of the value of home staging:

  1. Show them the stats

The majority of clients enjoy hearing and analysing the statistics around home staging and its results or return on investments for vendors.  There is a lot of literature on the internet that is floating about to support the use of home staging and pre sale property styling – the Real Estate Staging Association (RESA) has a yearly publication as do a few other American and Canadian Associations.

However presenting off shore data to clients that has been derived from what they may consider to be a completely unrelated market often results in objections and questions about the transferability of the data.

The best way to counter this is to collect your own data.  When you collect your own rigorous and consistent statistics based on local sales and your workmanship, there can be little challenge to their relevancy.

2. Assess your business model

I constantly get asked how can I increase my customer base. Sometimes it is less about selling, and more about assessing your business model. The first thing you need to do is ask yourself the following questions!

Q1 – “Do you have a database, or a list of your customers?”

Q2 – “When was the last time you connected with your customers online and offline to re-build your relationship with them?”

Q3 – “Can you re-structure your payment options and make it more attractive for existing customers to pay upfront, in advance or on a monthly payment plan?”

Q4 – “Have you considered a low cost referral program that could reward your current customers who introduce their friends and family to your service?”

Q 5 “Are you testing and measuring your marketing efforts to gauge the best ROI on your marketing dollar?”

Armed with these five simple questions, you can now assess your current situation and take the appropriate action towards increasing the sales in your business.

Record your answers and have them ready for your next business planning meeting.

  1. Network like a boss

Networking is a cost effective way to generate new business leads and make connections with other like-minded people. I strongly believe networking is an important part of having a successful business. Here are some tips I always follow:

  • Always have business cards with you. You can build your network anywhere! Waiting for the kids to finish school, at a birthday party or at the shops.
  • Listen! Even though networking is about you, it is important to listen to what somebody else is saying in case you can help them.
  • Be interested. Showing that you are interested in somebody is a vital part of networking.
  • When you have to speak, make sure you have a speech ready to go, introducing yourself smoothly and confidently.
  • Follow the top communication rule: giving eye contact!
  • Do not stay talking to the same person for hours at an event, make sure you make the rounds giving everyone a piece of your time, allowing you to meet new people and possible business associates.
  • Following up is essential – send everyone you met a card, email, Facebook message, tweet, text or even give them a call.
  • Make sure you stay in touch with people you felt like you could work with in the future because chances are, you probably will.

Following these tips will has countless benefits including greater exposure for your business and further opportunities.

  1. Use social media

Facebook… one of the most popular social media outlets on the internet. Most of us carry it with us everyday on phone and tablet devices. Facebook is a great way to market and attract more traffic to your business in so many ways, no matter how you run your business or what type of work you do!

Promote your business by getting friends and family to support your work and like the page, and also liking and talking to other business owners in a similar area of interest to you. While creating a social stir you may find that your page gathers more attention from different people/businesses, more likes and comments, and more general interest for what your business is really all about! (Eventually leading up to larger numbers of clientele!)

Ask your social media audience questions and engage them in your work! This is always fun and puts the spotlight on the audience, rather than only talking about the business itself. You can gain insight into what your clientele like and dislike through this method by asking the questions and getting the feedback, ultimately building confidence for your business due to the market needs! Always keep in contact with your clients and audience by answering any questions that they may ask – do not ignore them!

These 4 tips will help you on your way to strengthening your business and legitimizing the value of home staging for clients.

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How to Find Your First Customer

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You’ve decided to branch out and start your own home staging business but where are you going to find your first customer? It can be hard to get that first catch even if you’re great at what you do! No one wants to be the guinea pig for your business. Luckily, there are ways to legitimize your home staging skills so you can start building your clientele list.

  1. Complete a course in home staging

The industry in Australia is currently unregulated and so there are no specific requirements in becoming a home stager. However, there are courses available like the IIHS course in Advanced Home Staging that are specifically developed for people wanting to start their career. A home stager must have a good grasp of core design principles, solid property knowledge, renovation and maintenance knowledge and be an extremely good communicator. If you are looking for a course make sure all these aspects are covered.

  1. Create a portfolio

Once you’ve got your qualifications it’s time to develop an authentic portfolio that showcases your styling and also your ability to maximise ROI. You might need to offer some favours to friends and family that are selling to get this portfolio started. Never use internet images that are not your own, it makes your business look fake!

  1. Build relationships

Staged a friend of a friend’s property for free? Know someone in the property industry? Use these contacts to build relationships rand make sure you always over deliver. This reputation will see your business get out there with a constant and steady flow of good clients that want to work with you.

Alongside this it is also important to remember some big dos and don’ts when being a home stager.

  1. Get social

Creating a social media account for your business, even in the early stages, is one of the best ways to spread the word about your services. Work on getting your logo and branding looking professional, upload examples of your work and even your own home to showcase your skills. Then start reaching out to businesses in your area or in your industry to start networking and driving traffic to your page!

  1. Believe in yourself!

While you may have a vision for your business, it can often be forgotten when you’re struggling to hook your first customer. So make sure you have a great support networks or even an objective business coach who can help keep you on track and make sure you have the best possible chance of kicking your goals!

Do you want to start building your network and learn how to connect with real estate agents to make getting your first customer so much easier? Click on the picture below for your FREE blueprint!

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4 Tips For Hanging The Perfect Wall Art

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One aspect of decorating that many people struggle with is choosing and hanging wall art. If you’ve left the walls of your home blank because you’re afraid of making an error, or if you’ve hung photos and prints only to be disappointed by the results, keep reading! By following a few best practices, you can use your artwork to transform your space with these 4 simple tips.

  1. Hang only what you love

Choosing artwork for your home is highly personal subject, and this is where we let go of any rules, save for one: You must love the works of art you hang on your walls. They should speak to you. Never choose a painting or print just because you think it matches your room — it’s a sure-fire way to be disappointed in the end.

Original paintings can be expensive, but if you have artistic friends or family, you can frame some of their original pieces for a really sharp, custom look. You can also purchase prints, enlarge favourite photos (black and white portraits are very chic), or find some incredible antique signs or other interesting objects to hang on your walls for interest. You just need to love it.

Image credit: The Design Chaser

2. Don’t skimp on the frames

If you choose to hang traditional wall art, it’s worth it to spend a little more for professional framing. This will protect your investment, as framers use acid-free materials and UV-rated glass to make sure your artwork doesn’t deteriorate. Framing is also an opportunity to unify your look. For example, you could have several very different paintings in style or subject, but if they’re all in similar frames, you add instant cohesion to your room.

Image credit: The Ultralinx

3. Keep artwork in scale with the space

The biggest mistake most people make is hanging a picture that’s too small for the space. If you put a beloved, page-sized portrait on an expansive wall, it will be totally lost and ignored. To figure out how large a picture to hang on your wall, measure the width of the space (say, the area between two windows) and multiply that number by .57. The result is the ideal width of the painting you should center in that space. This bit of arithmetic is based on decorators’ tried-and-true proportions, but you of course have a little leeway. You can also group smaller photos together to reach this number — just be sure to account for additional spacing between each.

Image credit: Instagram

4. Hang artwork at eye level

Many people hang their pictures too high on the wall, thinking that there’s a lot of space to fill toward the ceiling. This is not the case! The centre of your artwork should be at eye level of the average person — if you live with someone, split the difference. The one exception is with lettered signs, which are typically designed to be seen from a distance and can therefore be hung higher than eye level if you like.

If you stick to these four simple rules, you’re sure to be pleased with how your works of art transform your walls.

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2017 National Home Staging Symposium Review

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When nearly 200 home stagers just starting out, emerging businesses and thriving substantial home staging businesses get together it is amazing what can happen. This years event was bigger than ever and high high high on energy and the passion of the people in the room.

Some massive take homes from everyone about your mindset to business and your mindset towards money and you body. Huge amounts of content for everyone to take home from an amazing array of speakers on marketing, selling, promoting and much more in your home staging business.

The skills and talents of the guest speakers was mind blowing and their willingness to openly share their talents with our industry community was humbling.

The book signing was a hoot and a super treat for VIP attendees getting my book in their hands before anyone else world wide.

Thanks to all our amazing sponsors and partners that make putting on an event of this calibre possible.

This years event sold out!!! Dates Next year have been locked and loaded and we are heading back to Sydney in July! If you want to be the first to know when tickets will be launched for the 2018 event, click below

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Our Favourite Rugs!

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1. Kenza Rug – Freedom

Kenza Rug Freedom
www.freedom.com.au

2. Madras Rug – Freedom

www.freedom.com.au

3. Nomad Grey Rectangle Rug – wholesale supplier

4. Gold Black and White Rectangle Rug – wholesale supplier

5. Gold Navy Rectangle Rug – wholesale supplier

6. Atrium Pilu Natural Rug – wholesale supplier

7. Eco Herringbone Marble Rectangle Rug

8. Stockholm Rug – Ikea

www.ikea.com

9. Colca Wool Rug – West Elm

www.westelm.com.au

10. Atrium Wish Gold Round Rug – wholesale supplier

favourite rugs

How to transition from your corporate job to running a home staging business

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If you have a passion for styling homes, building your own home staging business can be one of the most rewarding careers out there. There’s the creative freedom, working your own hours and dealing with the clients of your choice. In theory, it’s an easy decision to change your career overnight, but I know that the transition from full time work in a corporate setting to running your own business is a little more complicated than that.

To help make it a little easier, follow these 4 steps to ensure your transition from working a 9 – 5 to running a home staging business is a smooth and successful one:

Set your work hours

Home staging business

I’ve heard people say that the main reason that they want to run their own business from home is because they can work only when they want to work. It IS true that you can set your own work hours when you work at home but it does NOT mean that you don’t have to have set work hours.

When you have a job that you go to outside your home, you are required to be at that job at a specified time on specified days of the week. When you have a work at home job or business, you need that same kind of structure. You need to set regular working hours. The freedom that a work at home job provides is that you can choose the hours…but you do have to choose!

A ‘hit or miss’ work schedule…or rather, the lack of any work schedule at all, simply will not work. Time is of the Essence! YOUR time!

Let your friends and family know your work schedule

home staging business

The benefits of running your own business means you can be at home to see the kids off to school and be at home when they get home. You can put a load of laundry in and it can run through the cycles while you are working. But you must enforce a work schedule for yourself and insist that your family and friends also adhere to it.

A job out in the brick and mortar world tells your family and friends that your time is spoken for during your working hours. When you work from home, expect your spouse to see you as being free to run errands. Your friends will see you as being available for long telephone conversations, lunch or for a coffee klatch.

You can see the problem. The best way to accomplish using your time to your own best advantage with your business is to make a schedule and tell your family and friends what that schedule is.

You don’t have to be rude but you do have to be firm. Make it clear to all. “I will be working between 9 AM and 3 PM Monday through Friday. On those days and during those hours, I am NOT available to run errands or take personal phone calls or entertain company.” Then stick to it!

Create your own brand

home staging business

When running your own business, you need to work on creating your brand. A brand is more than a name or a physical feature, it is the perception that customers have about your product or service. It’s your promise to your audience. In general terms, it’s an idea or image of a specific product or service that consumers connect with.

Whilst in the order of things a logo usually comes first, the trick is to then grow your brand from there.

When establishing your brand first work out what the vision, values and personality of your company are. Consider your audience and define them. What’s their age, gender, occupation, location and personality traits? When doing these exercises, also remember that this is not about defining you or describing what you like, you need to put yourself in the shoes of your potential buyers to see what they desire.

Figure out your competition

home staging business

In the age of technology, you can do a million and one things to switch up your business and create a unique element of interest that set you above other home stagers in your area. All that you have to decide is what ideas you are going to pursue!

This could be creating your own Youtube channel where you share advice or film the home staging process of a property. It could be starting a blog to engage your audience and direct traffic to your website. There’s even options like offering warehouse tours and creating an online op-shop for old furniture stock – get creative!

Are you ready to start your career in home staging? Click on the image below to claim your spot in the first course now!

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