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International Institute Of Home Staging

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How to Find Your First Client

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You’ve decided to branch out and start your own home staging business but where are you going to find your first customer? It can be hard to get that first catch even if you’re great at what you do! No one wants to be the guinea pig for your business. Luckily, there are ways to legitimize your home staging skills so you can start building your clientele list.

  1. Complete a course in home staging

The industry in Australia is currently unregulated and so there are no specific requirements in becoming a home stager. However, there are courses available like the IIHS course in Advanced Home Staging that are specifically developed for people wanting to start their career. A home stager must have a good grasp of core design principles, solid property knowledge, renovation and maintenance knowledge and be an extremely good communicator. If you are looking for a course make sure all these aspects are covered.

  1. Create a portfolio

Once you’ve got your qualifications it’s time to develop an authentic portfolio that showcases your styling and also your ability to maximise ROI. You might need to offer some favours to friends and family that are selling to get this portfolio started. Never use internet images that are not your own, it makes your business look fake!

  1. Build relationships

Staged a friend of a friend’s property for free? Know someone in the property industry? Use these contacts to build relationships rand make sure you always over deliver. This reputation will see your business get out there with a constant and steady flow of good clients that want to work with you.

Alongside this it is also important to remember some big dos and don’ts when being a home stager.

  1. Get social

Creating a social media account for your business, even in the early stages, is one of the best ways to spread the word about your services. Work on getting your logo and branding looking professional, upload examples of your work and even your own home to showcase your skills. Then start reaching out to businesses in your area or in your industry to start networking and driving traffic to your page!

  1. Believe in yourself!

While you may have a vision for your business, it can often be forgotten when you’re struggling to hook your first customer. So make sure you have a great support networks or even an objective business coach who can help keep you on track and make sure you have the best possible chance of kicking your goals!

Do you want to start building your network and learn how to connect with real estate agents to make getting your first customer so much easier? Click on the picture below for your FREE blueprint!

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How to Network Like a Pro

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We’ve all heard of networking – but how exactly do you do it and why is it essential for running a successful business?

While technology has made networking easier, you still need to get outside of your comfort zone and meet people for success in your business.

Networking is a great way to get your name and business out into the world, find new clients and expand your affiliates.

networking for your business

Regardless of the type of business you run, networking is achieved in similar ways – here’s some ideas to get yourself out there!

Attend Events

Going to events is a great way to network. Not only can this lead to new clients but it also has the potential to lead to affiliates and possibly even partner brands. Being around like-minded people is great too as it allows you to meet other inspirational people, expand your knowledge and give you fresh ideas.

Business Cards

Carrying around business cards is still a great way to network, especially at events. You can even drop your business cards off at cafes and restaurants so you have the potential to reach a wide range of demographics! Putting your key social media handles, phone number and email on business cards is absolutely essential nowadays. People want to be able to research your business before directly contacting you.

Social Media

Networking through social media is another great way to network when you are time poor but still want to chat to people. Even if you have no time to post, comment or message in the moment, you can communicate via paid advertisements and using scheduling programs so you always have content going live across your platforms and live chats.

These techniques will allow you to connect with your audience and potential clients or partners – and you can mix it up with what’s going on in your biz calendar! Trial different ideas and techniques to figure out what works best for you, you never know who you’re going to meet and what opportunity could come your way!

 

 

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