We’ve all heard of networking – but how exactly do you do it and why is it essential for running a successful business?
While technology has made networking easier, you still need to get outside of your comfort zone and meet people for success in your business.
Networking is a great way to get your name and business out into the world, find new clients and expand your affiliates.
Regardless of the type of business you run, networking is achieved in similar ways – here’s some ideas to get yourself out there!
Going to events is a great way to network. Not only can this lead to new clients but it also has the potential to lead to affiliates and possibly even partner brands. Being around like-minded people is great too as it allows you to meet other inspirational people, expand your knowledge and give you fresh ideas.
Carrying around business cards is still a great way to network, especially at events. You can even drop your business cards off at cafes and restaurants so you have the potential to reach a wide range of demographics! Putting your key social media handles, phone number and email on business cards is absolutely essential nowadays. People want to be able to research your business before directly contacting you.
Networking through social media is another great way to network when you are time poor but still want to chat to people. Even if you have no time to post, comment or message in the moment, you can communicate via paid advertisements and using scheduling programs so you always have content going live across your platforms and live chats.
These techniques will allow you to connect with your audience and potential clients or partners – and you can mix it up with what’s going on in your biz calendar! Trial different ideas and techniques to figure out what works best for you, you never know who you’re going to meet and what opportunity could come your way!